Building strong and agile TIGER Businessesᵀᴹ with exceptional LEADERSHIP

Who We Are

Sergiwa Capital is ran by an entrepreneurial team that runs a venture studio and consults for other founder operated businesses and offers buyout opportunities for select companies with sales of up to $150MM. We focus on identifying appropriate strategies and developing people, processes, and technologies for executing and delivering differentiated and innovative products and services with unique customer value propositions.

Our Services

Fund Investing and Consulting

We invest in companies that we transform into TIGER businessesᵀᴹ with our culture of LEADERSHIP Mindsetᵀᴹ.

We also consult for search funds and private equity firms from commercial to financial due diligence as well as fund setup, fundraising, and investment thesis development.

Growth Strategy Consulting

We help companies identify growth opportunities, develop strategies and implement initiatives to achieve their objectives. We do this by offering end-to-end product and service strategy, development, and go-to-market planning. This includes a comprehensive competitive analysis and market research assessment to user experience research, design, prototyping, usability testing, engineering and product launch.

Executive Coaching and Organizational Consulting

We help management teams and owners grow their soft power and influence by coaching them on business diplomacy and culture building, including directly facilitating any troubled relationships.

We can also help teams learn to unlock latent business performance by optimizing organizational agility while balancing risk of increased competition. We conduct a thorough competitor analysis and company 360 analysis before recommending any supply chain and value chain reorganizations.

Financial and Risk Management Consulting

We help companies develop financial strategies that align with their business objectives and connect you with relevant debt and equity providers.

We also help you identify, track, evaluate, and control risks that may impact businesses from their political, economic, legal, technical, market, and operational environments.

Venture Studio

Sometimes, we want to buy companies that simply do not exist yet. This is when we consider building ourselves. We run a heavy venture studio model where we assess market and business feasibility from market sizing, competitive analysis, financial analysis, domain experts, user experience researcher and design. Thereafter, if we believe there is a latent unmet customer need, we will proceed to build key assets like synthetic data models for training Large Reasoning Models. Thereafter, we recruit Founding Engineers to work alongside our inhouse software and AI engineers to continue building the MVP and spinout.

Our Values

  • TIGER Businessᵀᴹ stands for Technologically Innovative with Growing Earnings and Revenues Business.

    We are experts in listening and guiding the transformation of a business into an agile TIGER Businessᵀᴹ that aggressively outcompetes competitors.

  • We are passionate about uplifting organizations to achieve our TIGER Businessᵀᴹ objectives with a culture of LEADERSHIP Mindsetᵀᴹ:


    Loyalty to the team, organization, clients, investors, and community.

    Entrepreneurially solving problems through ambiguous and challenging high-risk environments.

    Action biased to uncover truths, refine processes and deliver outcomes.

    Disciplined Drive to develop oneself and one’s teams’ professional skills and maintain one’s responsibilities to the highest standard possible.

    Empowering everyone with voice and confidence to make a difference.

    Respectful to all regardless of culture, creed, sex, gender, religion, ethnicity, nationality or color.

    Selflessly Sacrificing to the betterment of the team, organization, and community.

    Humility to be always learning, open minded to others, and act with self-awareness.

    Integrity to always tell the truth and never break your promises.

    Protecting your colleagues by not allowing toxicity to enter your work environment and life.

Meet the Team

Hard work spotlights the character of people: some turn up their noses and some don’t turn up at all, but we’ll always turn and roll up our sleeves.

  • Founder & Managing Partner

    Nicknamed "The Coach", Alex loves to train and guide the development of leaders and leadership teams. He built the LEADERSHIP Mindsetᵀᴹ methodology from his experience as a US Army Officer and consultant and investment partner to businesses and startups with G51, a venture capital and consultancy firm.

    Alex has produced a track record of professional success, delivering against demanding objectives and deadlines. Previously, Alex worked as the Vice President of Ocean Leap Capital and built several family businesses in healthcare and events management.

    Alex received his MBA with concentration in Entrepreneurship from Babson College.

  • Founder & CXO

    Marlen Promann is a design researcher with 12 years of human-centered design experience in data-rich contexts. She has designed various user interfaces from library systems and product life cycle management (PLM) for large engineering teams to smart home energy management and customer relationship management systems.

    She is trained in design thinking (B.A. Honors Design) and social scientific research methods (M.Sc. in Media and Communications) and holds a Ph.D. in Design, Technology, and Innovation Leadership from Purdue University where she focused on the application of cognitive and social psychology to human computer interaction.

    She is a published researcher and has consulted for Fortune 100 companies, government initiatives (e.g. London 2012 Olympics) and won numerous awards for her research and product innovations (e.g., IEEE VAST, NordiCHI, CHI, Whirlpool, GE, etc.), including an award presented by Don Norman.

Our Tigers

  • Mohamed Mohamed

    Analysis

  • Rajas Joshi

    Analysis

  • Ayushi Gupta

    Analysis

  • Alexander Schmitt

    Media

  • Join Us!

    Recruits Wanted

    We are growing fast and always on the lookout for ambitious and talented tigers to join us. Check out our recruiting page for openings.

We Have Diverse Experiences

Ford Motor Company

NASA

Whirlpool

Salesforce

Tableau

BWI Property Management

Indiana Management Performance Hub

U.S. Army

G51 Capital

AT&T

Purdue Discovery Park

London Socialite

Partners HealthCare Innovation

Dispatch

Lincoln Pediatrics

Environmental Investment Organisation

Ford Motor Company NASA Whirlpool Salesforce Tableau BWI Property Management Indiana Management Performance Hub U.S. Army G51 Capital AT&T Purdue Discovery Park London Socialite Partners HealthCare Innovation Dispatch Lincoln Pediatrics Environmental Investment Organisation

  • "The initiative, done outside the normal scope of their roles, wasn't just a technological feat, but it demonstrated design thinking and real entrepreneurship. I was personally impressed with the work and felt it was a role model for how we need to operate in the future as a company."

    B. Aown, Whirlpool

  • "They always managed to take challenging assignments beyond the levels of expectations, always with great elements of innovation, efficiency, and professionalism."

    E. Solinas, CNN

  • "Their knowledge directly helped shape our communications development for the project. They were extremely keen and willing to adapt processes to meet our business needs."

    T. Liam, The London Olympic and Paralympic Games 2012

  • "Most importantly, they worked proactively to understand stakeholders' expectations and iteratively integrated feedback from stakeholders and users."

    T. Zhang, Amazon Web Services

Reach Out

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